In 60 days, you can have an AI workforce running one of your core marketing operations
Or you can spend the next year watching peers who do
For solopreneurs, founders and small business owners that want growth without the hefty investment in marketing salaries. Moving now will propel you to operate at a scale the rest of the market can't match within 18 months. This is the build window.
Trained Agents, Not Generic
A tool answers whatever you ask. An AI Employee has a job. Defined scope, defined inputs, defined outputs. That structure is what keeps quality consistent and lets work hand off cleanly across the team. The training on your business is what reduces cycle time.
Customized on Your Business
Generic AI gives generic answers. Trained AI Employees know your brand voice, your ICP, your customer context. It all lives in one document called the Single Source of Truth, built in the first two weeks. Every employee reads from it. You stop briefing the AI.
Human in the Loop
AI Employees don't replace you. They handle the speed-and-scale work. You handle the judgment, the relationships, the strategic calls. You train agents on your specific business. Every employee has defined handoff points where you review, approve, or redirect.
Most programs teach you to use AI. This one teaches you to operate an AI workforce: how to customize each Employee for your business, train it on its specific role, and integrate the team into how your business actually runs.
The Newsletter Engine
Four trained AI Employees that produce your newsletter:
- The Researcher, who finds and frames what's worth saying
- The Writer, who drafts the copy and is trained on frameworks that drive engagement
- The Brand Voice Reviewer, who keeps you from sounding like AI
- The Product Marketer, who keeps the strategic foundation current
This is the same team Sheera runs in her own business.
Action Leads
Five trained AI Employees that handle new leads from arrival to proposal:
- The Insider, who builds the context behind the company
- The BD/SDR Manager, who runs the early-stage workflow
- The Bridge, who crafts email follow-up copy that bridges the call to the proposal
- The Proposal Writer, who drafts the proposal so you can refine it instead of starting from scratch
The team handles the workflow from "new lead arrives" through "proposal drafted.
THE COST OF WAITING
Imagine a Monday Morning Where the Team Finishes Work Before You Even Make Your Coffee
Your Researcher has already surfaced the three stories worth telling this week. Your Writer has drafts ready in your voice. Your Brand Voice Reviewer caught the two lines that sounded like AI before they reached you. Your Product Marketer flagged the positioning shift you mentioned last week and updated the foundation document so the whole team works from it.
You haven't explained your business once. They already know.
This is what an AI workforce looks like when it's built properly. Not a stack of disconnected tools. Not a chat you have to brief from scratch every other hour. A team that arrives at work knowing the job, with you as the operator making the calls that actually require your judgment.
AI Workforces are perfect for solopreneurs because they start paying dividends immediately. By customizing agents around your business and training them around your voice the agents become an extension of you. AI agents customized and trained are truly a founder and small business owner's dream!
This Challenge teaches the path.
What an AI Workforce Actually Is
An AI workforce is a team of trained AI Employees, each with a defined role, working from documented knowledge about your business, with you as the human in the loop.
Three things make this different from how most businesses use AI today.
Why Now?
The time savings start during the program, not after it. By Week 3, your first AI Employee is operational. By Week 5, you're producing more with less effort. By September, your peers are still figuring out where they left off. You're executing.
You don't need to be super technical.
Beginner friendly with options for those more advanced.
Each week you'll receive your assignment in Kajabi.
You'll get a draft of Claude instructions & prompts.
Sheera walks you through the build in Claude.
You'll get step-by-step guidance to build, customize and train your new AI marketing employees.
Within the builds you'll receive instructions & prompts that you'll use to customize the agents for your business. You can pause and rewind.
Plus, weekly office hours access to answer any questions.
Week 1-2
Lay the Foundation
Two weeks to shift how you think about AI and build the document your entire team will read from.
- Week 1, The Operator's Shift. Learn the difference between prompting and instruction-writing.
- Week 2, The Foundation. Build the Single Source of Truth your new AI hire will read from.
Week 3-6
Build the Team
Four weeks of focused builds. One AI Employee per week, each one trained on your business and ready to do its job.
- Week 3, Your First Hire. Build your first AI Employee. The moment it clicks.
- Week 4, The Second Hire. Operate a team instead of running a tool.
- Week 5, Building Cadence. The third employee goes faster than the first.
- Week 6, The Team Is Built. Fourth employee and full team operational.
Weeks 7-8
Run & Refine
The Challenge stops being a program and starts being how you run your business.
- Week 7, Running the Business. Real work through the team. Real capacity unlocked.
- Week 8, Your AI Marketing Operating System. It stops being a Challenge and starts being how you run.
Why Not Just....
Buy a $40 GPT? Because a $40 agent is a tool, and tools don't compound. The difference between a tool you rent and an asset you own is the difference between a freelancer for one project and an employee.
Figure it out on my own? You can. It took me eighteen months. The Challenge is the shortcut.
Wait until things slow down? Things don't slow down. The operators figuring this out now are compounding their advantage. The next cohort won't be priced like this one.
What You Keep
A working AI team customized for your business. The skill to build the next one. The operating discipline that makes future builds work. An asset that compounds.
Next Cohort Starts July 15
$497
Reclaim Your Time!
Eight-week program
Step-by-Step Guidance
Weekly office hours with Sheera
The Single Source of Truth template
The build framework
Your four agent AI marketing team that is ready to support your growth
Why You Can Trust Sheera
I'm a Founder & AI Products Builder as well as a Fractional CMO with 25 years building demand engines and restructuring marketing teams and resources for maximum efficiency.
I'm currently building an AI Employee library running real commercial work, including the team you'll learn to build in this Challenge.
I was named Best Women in AI Innovation, Chicagoland 2025.
I built this program because as a solopreneur AI has been transformative. I wanted to give people the operating discipline to build something that sticks.
